Roots and Routes
Branding Identity and Campaign Design
A Montana based challenge for high school students. By gamifying education surrounding local food systems and communities, the challenge aims to boost community involvement and inclusivity. Providing a practical path for students to create a positive impact.
The branding and design system incorporates a handwritten typeface, hand-drawn illustrations, and a palette of bright, yet natural colors. These illustrations bring forth a sense of warmth and approachability, aligning with our aim of connecting high schoolers with local farmers and producers. Aspiring to foster a community and establish a connection with my audience, evoking the feeling of a friendly chat over a picket fence – inviting, familiar, and deeply authentic.
There are three event posters showcasing our branding, each paired with a corresponding "prize" for attending the event.